INFO MARKETING

Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.Step One: Define your product. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer.Markets and products have become extremely fragmented. There are hundreds of special interest magazines, for example, each targeted to a very specific market segment. It's the same with restaurants, cars and retail clothing stores, just to name a few industries. Positioning your product competitively requires an understanding of this fragmented market. Not only must you be able to describe your product, but you must also be able to describe your competitor's product and show why yours is better.Positioning your product involves two steps. First, analyze your product's features and decide how they differentiate your product from its competitors. Second, decide what type of buyer is most likely to purchase your product.Pricing and placement are critical to competitive positioning. In today's marketing culture, pricing cannot be separated from the product. Take grocery stores, for example. The full-service supermarket is still the most popular form of grocery distribution. But today, busy families want faster service and more convenience, even if it means higher prices. As a result, convenience stores, home delivery services, personal shoppers and takeout restaurants have proliferated. At the same time, warehouse grocery retailing has also increased. Warehouse stores cater to customers who prefer low prices to convenience.Service, distribution and price are the essential elements of the product offered by supermarket, convenience and warehouse stores. To develop a successful marketing plan, you need to analyze how these same elements fit into your business. What are you selling - convenience? quality? discount pricing? You can't offer it all. Knowing what your customers want helps you decide what to offer.Step Two: Describe your target customer. Developing a profile of your target customer is the second step in an effective marketing plan. You can describe customers in terms of demographics - age, sex, family composition, earnings and geographical location - as well as lifestyle. Ask the following: Are my customers conservative or innovative? Leaders or followers? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? How much of it at a time? Are there peak buying periods or times of the year when people won't buy my product or service? Step Three: Create a communication strategy. Your target customer must not only know your product exists but also have a favorable impression of its benefits. Communication includes everything from logo design and advertising to public relations and promotions. Find out what your target customers read and listen to. You need to know this to get their attention. In addition to where to place your message, consider how frequently customers need to receive it.This part of the marketing plan should spell out your promotional objectives. What do you want to achieve? Do you want people to recognize your company name? Know where you're located? How much money can you spend to get your message across? What media are available, and which will work best? Finally, how will you evaluate the results?Ask yourself the right questions and analyze yow answers, and you'll come up with a marketing plan that will help you achieve your-goals.

HEALTH CARE

"Have you ever experienced performing general housecleaning yet nothing has changed in your place? So depressing right? You still see dirt on your furniture and everything is a mess. This is a daily scene which you want to put an end to. Such predicament, however, shouldn’t sadden you for you can pass the job anytime to a company that offers a dependable cleaning service in mi. They can provide you the best cleaning and janitorial services you need for your home. If you have a busy or tight schedule and finding time to perform household chores is just too impossible, it’s time to consider other options lest you see your house in total chaos. As a remedy to your maintenance problem, you are very lucky that there are various janitorial services in mi you can avail any time of the day. A cleaning personnel will immediately attend to your needs upon informing them about it. However, to put everything on its proper perspective, list down your instructions and relay it clearly to the cleaning personnel you hired so that they will know exactly how to go about with the cleaning procedure. Cleaning services in Michigan are not exclusive to residential properties. Oftentimes, they also provide services for commercial establishments and office buildings. If you’re a businessman experiencing problems with proper maintenance and cleanliness in your office, you can certainly call a company offering cleaning services. They provide different types of cleaning services to furnish your needs, and guarantee that every part of your office is spick-and-span. Before availing services from a potential cleaning company, be sure to conduct an initial background check. Remember, the company must be licensed to operate, insured, and fully bonded, so you have the assurance that it is trustworthy and capable of providing you with what you need. Numerous companies offering cleaning services tend to deceive customers using an underlying clause, so be wise and cautious at all times. Taking the risk is not worth it. One common cleaning service that cleaning companies provide is carpet cleaning in Michigan. Carpet cleaning is highly in-demand among homeowners nowadays. Cleaning massive, heavy and wide carpets definitely requires a lot of work and skills that’s why getting help from a well-trained and accommodating cleaning personnel is needed for the task to be completed. If you’re planning to avail a carpet cleaning service in Michigan>, make sure to prepare the required budget first. You might have to shell out additional expenses as the job is being carried out, so it’s advisable that you take time in preparing your budget. It would also be wise to request free estimates from the company. Keep in mind that it’s not wrong to ask for estimates. This will even help speed up your preparation and the soonest a cleaning company can perform their cleaning task. Just lay down all your questions and concerns and after you have, freely convey your instructions to your private cleaning service.
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