Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors .
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC)
Pay-per-call (also called Cost-per-Call ) is a Performance-based advertising model and compensation method . Pay-per-Call is similar to online Pay-per-Click (PPC) advertising. However, with Pay-per-Call instead of paying a fee per Click , the merchant pays the service provider a fee per Call for connecting the consumer to the advertised number. Pay-per-Call advertising was first introduced in the US around September 2004 and registered as a Trade Mark in 2005. Voice-contact is particularly-suited to local businesses, and to high-value and consultative purchases, where customers wish to talk to vendors before committing to buy. Given the high rate of reported click fraud , Pay-per-call is believed to be a better solution to connect potential customers to advertisers.
Online advertising, also known as online advertisement, internet marketing , online marketing or e-marketing, is the marketing and promotion of products or services over the Internet.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to larger audience.
Examples of online advertising(google,yahoo) include contextual ads on search engine results pages, banner ads, blogs,(wordpress, blogger) rich media ads, social network advertising (facebook,twitter) interstitial ads , online classified advertising , advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing , including e-mail spam . Many of these types of ads are delivered by an ad server .
E-mail marketing , content marketing and in some sense display advertising . On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing , as both forms of marketing use third parties to drive sales to there tailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.
Affiliate marketing is frequently overlooked by advertisers. While search engines , e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies. Check out this link and see what am talking about. Get the best, most in-demand merchandise for FAR less than retail at Pricebenders penny auctions.
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